Health Insurance Is Sexy, According to Most Recent Survey of Consumers Who Buy Their Own Coverage
Hope for the Dateless and Uninsured
The 2015 open enrollment period for the Affordable Care Act officially ends this
Individuals who find themselves dateless and uninsured this
The eHealth survey of over 890 eHealth customers who purchased a new health insurance plan in January of 2015 was conducted
Is the Sex Appeal of Health Insurance Declining?
Perhaps surprisingly, the sex appeal of health insurance has declined steadily since 2011.
-- 93% in 2011: In 2011, 90% of college students and recent graduates said they would be more attracted to a potential mate if he or she had health insurance, (1) according to a study sponsored by eHealth. -- 65% in 2014: By 2014, only 65% of eHealth customers responding to an email survey said they would find a potential mate more attractive if they knew he or she was insured(2). -- 49% in 2015: In January of 2015, a mere 49% of eHealth customers -- again responding to an email survey -- said they would find a potential mate more attractive if they knew he or she was insured(3).
What Makes Health Insurance Sexy?
While the appeal of having health insurance has slowly diminished over time - perhaps due to the fact that most Americans are now required by law to have coverage - the underlying theme persists that people are attractive when they're financially responsible.
Multiple studies published in 2014 and 2015 indicate that both men and women are more attracted to a person who exhibits responsible financial behavior, and that fiscal responsibility trumps romance in committed relationships.
-- In eHealth's new study, 70% of women who said men with health insurance were more attractive listed the man's level of responsibility as their number one reason. -- Similarly, 68% of men in the eHealth study said they'd be more attracted to a woman with health insurance for the same reason: it's a sign of financial responsibility -- AJanuary 2015 study fromCiti Double Cash credit card(4) found that 78% of adults in a committed relationship said they'd prefer a partner who is good with money over one who is physically attractive. -- AJanuary 2015 study fromAARP (5) found that 85% of Americans age 45 or older have not gone on a romantic getaway for the last 2 years, with cost being one of the primary reasons why. -- The 2014 Stress in America survey(6) conducted by theAmerican Psychological Association found that almost a third of adults with partners (31%) reported that money is a major source of conflict in their relationship.
Notes
(1) For more information, see eHealth's
(2) For more information, see eHealth's
(3) For more information, see Survey was conducted by email among over 890 eHealth customers who bought their health insurance in January and February of 2015. Not all respondents completed the survey.
(4)A
(5)
(6)Full report and methodology available at stressinamerica.org
About eHealth
For more health insurance news and information, visit the eHealth consumer blog: Get Smart - Get Covered or visit eHealth's Affordable Care Act Resource Center at www.eHealth.com/affordable-care-act.
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