Form 8-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (date of earliest event reported): July 28, 2009

 

 

EHEALTH, INC.

(Exact Name of Registrant as Specified in its Charter)

 

 

 

Delaware   001-33071   56-2357876

(State or other jurisdiction

of incorporation)

  (Commission File Number)  

(I.R.S. Employer

Identification No.)

440 EAST MIDDLEFIELD ROAD

MOUNTAIN VIEW, CALIFORNIA 94043

(Address of principal executive offices) (Zip Code)

(650) 584-2700

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

 


Section 2 — Financial Information

Item 2.02 Results of Operations and Financial Condition.

On July 28, 2009, eHealth, Inc. issued a press release announcing its financial results for the second quarter ended June 30, 2009. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

The information in Item 2.02 of this Current Report on Form 8-K and the exhibit attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended. Except as shall be expressly set forth by specific reference in such filing, the information contained herein and in the accompanying exhibit shall not be incorporated by reference into any filing with the Securities and Exchange Commission made by eHealth, whether made before or after the date hereof, regardless of any general incorporation language in such filing.

Section 9 — Financial Statements and Exhibits

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

 

Exhibit No.

 

Description

99.1   Press Release of eHealth, Inc. dated July 28, 2009.


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date: July 28, 2009  

/s/    STUART M. HUIZINGA

  Stuart M. Huizinga
  Chief Financial Officer
  (Principal Financial and Accounting Officer)


EXHIBIT INDEX

 

Exhibit No.

 

Description

99.1   Press Release of eHealth, Inc. dated July 28, 2009.
Press Release

Exhibit 99.1

LOGO

eHealth, Inc. Announces Second Quarter 2009 Results

Second Quarter 2009 Overview

 

   

Revenue of $33.4 million, up 22% over the second quarter of 2008

 

   

Growth in IFP submitted applications of 17% over the second quarter of 2008

 

   

Operating income of $6.9 million, up 7% over the second quarter of 2008

 

   

GAAP operating margins of 21% and non-GAAP operating margins of 24% for the second quarter of 2009

 

   

GAAP net income of $4.0 million, or $0.16 per diluted share, and non-GAAP net income of $4.8 million, or $0.19 per diluted share, for the second quarter of 2009

 

   

Cash flow from operations of $8.3 million, down 4% from the second quarter of 2008

MOUNTAIN VIEW, Calif.—July 28, 2009—eHealth, Inc. (NASDAQ: EHTH), the leading online source of health insurance for individuals, families and small businesses, today announced its financial results for the second quarter ended June 30, 2009.

Gary Lauer, chief executive officer of eHealth stated, “Our second quarter financial results illustrate the continued leverage and strength of our business model. During the second quarter, significant progress was made in many important areas of our growing business. We added several new carriers and products to our offerings, including an important addition in the state of Massachusetts, broadened the utilization of eApproval, launched our public eCommerce onDemand (eOD) business in Utah and continued to expand the presence of our commercial eOD platform.”

Second Quarter Results

Revenue—Revenue totaled $33.4 million for the second quarter of 2009, a 22% increase compared to revenue of $27.5 million for the second quarter of 2008.

Submitted Applications—Submitted applications for individual and family products increased 17% in the second quarter of 2009 to 121,100 applications, compared to 103,800 applications in the second quarter of 2008.

Membership—Estimated membership at June 30, 2009 totaled 707,100 members, a 22% increase over estimated membership of 579,600 at June 30, 2008.

Operating Income—Operating income increased 7% to $6.9 million for the second quarter of 2009, compared to operating income of $6.4 million for the second quarter of 2008. Operating margins were 21% and 23% in the second quarters of 2009 and 2008, respectively. Non-GAAP operating income increased 9% to $8.1 million for the second quarter of 2009, compared to non-GAAP operating income of $7.4 million for the second quarter of 2008. Non-GAAP operating margins were 24% and 27% in the second quarters of 2009 and 2008, respectively. Non-GAAP operating income and margins in the second quarters of 2009 and 2008 exclude $1.2 million and $1.0 million of stock-based compensation expense, respectively.

Pre-tax Income—Pre-tax income for the second quarter of 2009 was $7.1 million, a 3% decrease compared to pre-tax income of $7.3 million for the second quarter of 2008. Pre-tax income was unfavorably impacted in the second quarter of 2009 by a decrease in interest income of $0.7 million compared to the second quarter of 2008.

Net Income—Net income for the second quarter of 2009 was $4.0 million, or $0.16 per diluted share. Net income for the second quarter of 2008 was $4.2 million, or $0.16 per diluted share. Non-GAAP net income for the second quarter of 2009 was $4.8 million, or $0.19 per diluted share, compared to non-GAAP net income for the second quarter of 2008 of $4.9 million, or $0.19 per diluted share. Non-GAAP net income and non-GAAP net income per


diluted share in the second quarter of 2009 exclude $1.2 million of stock-based compensation expense, adjusted by $0.4 million for estimated net income tax benefit related to stock-based compensation expense. Non-GAAP net income and non-GAAP net income per diluted share in the second quarter of 2008 exclude $1.0 million of stock-based compensation expense, adjusted by $0.3 million for estimated income tax benefit related to stock-based compensation expense.

Cash Flow and Cash Balance—Cash flow from operations for the second quarter of 2009 was $8.3 million, compared to $8.6 million for the second quarter of 2008, representing a decrease of 4%.

The second quarter 2008 cash flow statement includes a $3.1 million change in deferred taxes, primarily from the utilization of net operating loss carryforwards, all of which benefited operating cash flow. The second quarter 2009 cash flow statement includes a $3.0 million cash flow benefit from taxes, of which approximately $1.5 million of tax benefit, primarily from the utilization of net operating loss carryforwards, is included in cash flow from operations and $1.5 million of net operating loss carryforwards, from the utilization of excess tax benefits related to share-based payments, is included in cash flow from financing activities.

Cash, cash equivalents and short-term marketable securities as of June 30, 2009 totaled $159.8 million, compared to $150.6 million as of December 31, 2008.

During the fourth quarter of 2008, eHealth’s board of directors authorized a stock repurchase program of up to $30 million, or ten percent of eHealth’s outstanding common stock, whichever is less. Repurchases pursuant to the program began in December 2008. As of June 30, 2009, approximately 412,500 shares of common stock have been repurchased in connection with the stock repurchase program at an average price of $12.69 per share including commissions, for a total cost of $5.2 million, of which approximately 361,800 shares were repurchased during the six months ended June 30, 2009 for a total cost of $4.6 million.

Year-to-Date Results

Revenue—Revenue totaled $65.4 million for the six months ended June 30, 2009, a 22% increase compared to revenue of $53.8 million for the six months ended June 30, 2008.

Operating Income—Operating income increased 12% to $12.5 million for the six months ended June 30, 2009, compared to operating income of $11.1 million for the six months ended June 30, 2008. Operating margins were 19% and 21% in the six months ended June 30, 2009 and 2008, respectively.

Pre-tax Income—Pre-tax income for the six months ended June 30, 2009 was $13.1 million, a 1% decrease compared to pre-tax income of $13.3 million for the six months ended June 30, 2008. Pre-tax income was unfavorably impacted in the six months ended June 30, 2009 by a decrease in interest income of $1.5 million compared to the six months ended June 30, 2008.

Net Income—Net income for the six months ended June 30, 2009 was $7.1 million, or $0.28 per diluted share, compared to net income for the six months ended June 30, 2008 of $7.5 million, or $0.29 per diluted share.

Cash Flow—Cash flow from operations for the six months ended June 30, 2009 was $13.0 million, compared to $14.5 million for the six months ended June 30, 2008, representing a decrease of 10%.

2009 Guidance

eHealth is reiterating the following guidance for the full year ending December 31, 2009 based on information currently available:

 

   

Total revenue is expected to be in the range of $131 million to $136 million

 

   

Stock-based compensation expense is expected to be in the range of $5 million to $6 million

 

   

GAAP income tax rate expected to be in the range of 43% to 45%

 

   

GAAP net income per diluted share is expected to be in the range of $0.51 to $0.61 per share

Webcast and Conference Call Information

A Webcast and conference call will be held today, Tuesday, July 28, 2009 at 5:00 p.m. EDT / 2:00 p.m. PDT. The Webcast will be available live on the Investor Relations section on eHealth’s website at http://ir.ehealthinsurance.com. Individuals interested in listening to the conference call may do so by dialing 866-730-5762 for domestic callers and 857-350-1586 for international callers. The participant passcode is #42217302. A telephone replay will be available two hours following the conclusion of the call for a period of 30 days and can


be accessed by dialing 888-286-8010 for domestic callers and 617-801-6888 for international callers. The call ID for the replay is #35408865. The live and archived webcast of the call will also be available on eHealth’s website at http://www.ehealthinsurance.com under the Investor Relations section.

About eHealth, Inc.

eHealth, Inc. is the parent company of eHealthInsurance, the leading online source of health insurance for individuals, families and small businesses. eHealthInsurance presents complex health insurance information in an objective, user-friendly format, enabling the research, analysis, comparison and purchase of health insurance products that best meet consumers’ needs. eHealth and eHealthInsurance are registered trademarks of eHealthInsurance Services, Inc.

eHealth, Inc. was founded in 1997 and its technology was responsible for the nation’s first Internet-based sale of a health insurance policy. eHealth is headquartered in Mountain View, California. Additional information can be found on eHealth’s website, http://www.ehealthinsurance.com.

Forward-Looking Statements

This press release contains statements that are forward-looking statements as defined within the Private Securities Litigation Reform Act of 1995. These include statements regarding eHealth’s guidance for total revenue, stock-based compensation expense, GAAP income tax rate, and GAAP net income per diluted share for the year ending December 31, 2009. These forward-looking statements are inherently subject to various risks and uncertainties that could cause actual results to differ materially from the statements made, including risks associated with changes and developments in the structure of the health insurance system in the United States and healthcare system reform, eHealth’s rate of growth, changes in the economy, weak economic conditions, consumer awareness of the availability and accessibility of affordable health insurance, changes in member conversion rates and factors affecting conversion, eHealth’s ability to continue to increase its membership base and retain its members, eHealth’s ability to maintain or expand its relationships with health insurance carriers and marketing partners, negative publicity experienced by eHealth’s carrier partners, changes in products offered on eHealth’s ecommerce platform, changes in commission payments or carrier underwriting practices, maintaining and enhancing eHealth’s brand identity and the effectiveness of eHealth’s marketing and public relations efforts, system failures, capacity constraints or data loss, continued acceptance of the Internet as a medium for the purchase and sale of health insurance, dependence upon Internet search engines, reliance on marketing partners, the pursuit of new strategies and opportunities in the health insurance market, timing of receipt and accuracy of commission reports and related impact on estimating membership, payment practices of health insurance carriers, competition, eHealth’s operations in China, success in the sale of sponsorship advertising and the licensing of the use of eHealth’s ecommerce platform, success of the health savings account (HSA) platform, protection of intellectual property and intellectual property rights claims, legal liability, regulatory penalties and negative publicity, ability to attract and retain qualified personnel, management of future growth, seasonality, impact of future acquisitions, implementation of internal enterprise systems and maintenance of proper and effective internal controls, impact of employee stock-based compensation expense and provisions for income taxes, changes in laws and regulations, compliance with insurance and other laws and regulations, exposure to online commerce security risks, and the performance, reliability and availability of eHealth’s ecommerce platform and underlying network infrastructure. Other factors that could cause operating, financial and other results to differ are described in eHealth’s most recent Quarterly Report on Form 10-Q or Annual Report on Form 10-K filed with the Securities and Exchange Commission and available on the investor relations page of eHealth’s website at http://www.ehealthinsurance.com and on the Securities and Exchange Commission’s website at www.sec.gov. eHealth does not undertake any obligation to update any forward-looking statement to conform the statement to actual results or changes in expectations.

Non-GAAP Financial Information

This press release includes financial measures that are not in accordance with generally accepted accounting principles in the United States (“GAAP”). To supplement eHealth’s condensed consolidated financial statements presented in accordance with GAAP, eHealth presents investors with certain non-GAAP financial measures, including non-GAAP operating income, non-GAAP operating margins, non-GAAP pre-tax income, non-GAAP net income and non-GAAP net income per diluted share.

 

   

Non-GAAP operating income consists of GAAP operating income excluding the effects of expensing stock-based compensation related to stock options, restricted stock and restricted stock units in accordance with SFAS 123(R) beginning in 2006 and amortization of deferred stock-based compensation expense in accordance with APB 25 for grants made prior to 2006.


   

Non-GAAP operating margins are calculated by dividing non-GAAP operating income by GAAP total revenue.

 

   

Non-GAAP net income consists of GAAP net income excluding the effects of expensing stock-based compensation adjusted for estimated income tax benefit related to stock-based compensation expense as well as additional tax expense recorded during the period in accordance with SFAS 123(R).

 

   

Non-GAAP net income per diluted share is calculated by dividing non-GAAP net income by GAAP weighted average diluted shares outstanding.

eHealth believes that the presentation of these non-GAAP financial measures provide important supplemental information to management and investors regarding financial and business trends relating to the company’s financial condition and results of operations. Management believes that the use of these non-GAAP financial measures provides consistency and comparability with the company’s past financial reports. Management also believes that the exclusion of the items described above provides an additional measure of the company’s operating results and facilitates comparisons of the company’s core operating performance against prior periods and business model objectives. This information is provided to investors in order to facilitate additional analyses of past, present and future operating performance and as a supplemental means to evaluate the company’s ongoing operations. Externally, the company believes that these non-GAAP financial measures continue to be useful to investors in their assessment of the company’s operating performance.

Non-GAAP operating income, non-GAAP operating margins, non-GAAP net income and non-GAAP net income per diluted share are not calculated in accordance with GAAP, and should be considered supplemental to, and not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. Non-GAAP financial measures used in this press release have limitations in that they do not reflect all of the costs associated with the operations of the company’s business and do not reflect all of the income tax as determined in accordance with GAAP. As a result, you should not consider these measures in isolation or as a substitute for analysis of eHealth’s results as reported under GAAP. The company expects to continue to incur stock-based compensation costs described above, and exclusion of these costs, and their related income tax impact, from non-GAAP financial measures should not be construed as an inference that these costs are unusual or infrequent. The company compensates for these limitations by prominently disclosing GAAP operating income, GAAP net income and GAAP net income per diluted share and providing investors with reconciliations from the company’s GAAP operating results to the non-GAAP financial measures for the relevant periods.

The accompanying tables provide more details on the GAAP financial measures that are most directly comparable to the non-GAAP financial measures and the related reconciliations between these financial measures.

Investor Relations Contact:

Kate Sidorovich

Director, Investor Relations

440 East Middlefield Road

Mountain View, CA 94043

(650) 210-3111

kate.sidorovich@ehealth.com

http://ir.ehealthinsurance.com

Media Contact:

Brian Mast

Director, Public Relations

440 East Middlefield Road

Mountain View, CA 94043

(650) 210-3149

brian.mast@ehealth.com

http://www.ehealthinsurance.com

(Tables to Follow)

# # #


EHEALTH, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands)

 

     December 31,
2008
    June 30,
2009
 
     (1)     (unaudited)  
Assets     

Current assets:

    

Cash and cash equivalents

   $ 94,136      $ 101,621   

Marketable securities

     56,499        58,176   

Accounts receivable

     2,005        2,111   

Deferred income taxes

     7,580        4,360   

Prepaid expenses and other current assets

     1,874        3,310   
                

Total current assets

     162,094        169,578   

Property and equipment, net

     4,567        3,972   

Deferred income taxes

     1,314        1,927   

Other assets

     780        930   
                

Total assets

   $ 168,755      $ 176,407   
                
Liabilities and stockholders’ equity     

Current liabilities:

    

Accounts payable

   $ 2,190      $ 1,758   

Accrued compensation and benefits

     4,662        4,738   

Accrued marketing expenses

     3,162        3,972   

Deferred revenue

     427        478   

Other current liabilities

     2,707        1,624   
                

Total current liabilities

     13,148        12,570   

Other non-current liabilities

     628        1,248   

Stockholders’ equity:

    

Common stock

     25        25   

Additional paid-in capital

     173,095        178,216   

Treasury stock shares, at cost

     (639     (5,232

Deferred stock-based compensation

     (22     (7

Accumulated deficit

     (17,892     (10,755

Accumulated other comprehensive income

     412        342   
                

Total stockholders’ equity

     154,979        162,589   
                

Total liabilities and stockholders’ equity

   $ 168,755      $ 176,407   
                

 

(1) The condensed consolidated balance sheet at December 31, 2008 has been derived from the audited consolidated financial statements at that date.


EHEALTH, INC.

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(In thousands, except per share amounts, unaudited)

 

     Three Months Ended
June 30,
   Six Months Ended
June 30,
     2008    2009    2008    2009

Revenue:

           

Commission

   $ 24,756    $ 29,939    $ 48,875    $ 58,143

Sponsorship, licensing and other

     2,745      3,500      4,906      7,213
                           

Total revenue

     27,501      33,439      53,781      65,356

Operating costs and expenses:

           

Cost of revenue-sharing

     432      1,318      869      2,118

Marketing and advertising (1)

     9,482      12,945      19,131      26,365

Customer care and enrollment (1)

     3,308      3,627      6,933      7,449

Technology and content (1)

     3,504      3,828      6,983      7,413

General and administrative (1)

     4,379      4,851      8,744      9,552
                           

Total operating costs and expenses

     21,105      26,569      42,660      52,897
                           

Income from operations

     6,396      6,870      11,121      12,459

Interest and other income, net

     941      258      2,150      657
                           

Income before income taxes

     7,337      7,128      13,271      13,116

Provision for income taxes

     3,136      3,134      5,773      5,979
                           

Net income

   $ 4,201    $ 3,994    $ 7,498    $ 7,137
                           

Net income per share:

           

Basic

   $ 0.17    $ 0.16    $ 0.30    $ 0.29

Diluted

   $ 0.16    $ 0.16    $ 0.29    $ 0.28

Weighted-average number of shares used in per share amounts:

           

Basic

     24,949      24,755      24,857      24,823

Diluted

     26,065      25,656      26,029      25,701

 

           

(1)    Includes stock-based compensation expense as follows:

           

Marketing and advertising

   $ 186    $ 254    $ 333    $ 396

Customer care and enrollment

     85      89      151      148

Technology and content

     275      304      450      502

General and administrative

     449      550      720      1,092
                           

Total

   $ 995    $ 1,197    $ 1,654    $ 2,138
                           


EHEALTH, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands, unaudited)

 

     Three Months Ended
June 30,
    Six Months Ended
June 30,
 
     2008     2009     2008     2009  
Operating activities         

Net income

   $ 4,201      $ 3,994      $ 7,498      $ 7,137   

Adjustments to reconcile net income to net cash provided by operating activities:

        

Deferred income taxes

     3,076        1,565        5,517        3,237   

Depreciation and amortization

     375        572        804        1,119   

Amortization and accretion on marketable securities, net

     —          232        —          401   

Stock-based compensation expense

     995        1,197        1,654        2,138   

Excess tax benefits from stock-based compensation

     —          (1,462     —          (2,635

Deferred rent

     (14     (25     (35     (50

Loss on disposal of property and equipment

     10        2        11        12   

Changes in operating assets and liabilities:

        

Accounts receivable

     395        913        55        (106

Prepaid expenses and other current assets

     (204     (261     (278     (596

Other assets

     (39     195        32        291   

Accounts payable

     169        (936     370        (433

Accrued compensation and benefits

     580        1,001        (881     75   

Accrued marketing expenses

     (29     14        320        810   

Deferred revenue

     (248     (39     (159     51   

Other current liabilities

     (620     1,328        (415     1,561   

Other non-current liabilities

     —          21        —          21   
                                

Net cash provided by operating activities

     8,647        8,311        14,493        13,033   
                                

Investing activities

        

Purchases of property and equipment

     (975     (293     (1,309     (534

Purchase of other assets

     —          —          —          (1,280

Purchases of marketable securities

     (31,107     (24,085     (50,422     (38,524

Sales of marketable securities

     4,020        —          8,067        1,006   

Maturities of marketable securities

     13,131        21,700        31,593        35,400   
                                

Net cash used in investing activities

     (14,931     (2,678     (12,071     (3,932
                                

Financing activities

        

Net proceeds from exercise of common stock options

     595        214        1,341        360   

Excess tax benefits from stock-based compensation

     —          1,462        —          2,635   

Repurchase of common stock

     —          —          —          (4,593

Principal payments in connection with capital lease

     —          (10     —          (19
                                

Net cash provided by (used in) financing activities

     595        1,666        1,341        (1,617
                                

Effect of exchange rate changes on cash and cash equivalents

     10        1        43        1   
                                

Net increase (decrease) in cash and cash equivalents

     (5,679     7,300        3,806        7,485   

Cash and cash equivalents at beginning of period

     90,880        94,321        81,395        94,136   
                                

Cash and cash equivalents at end of period

   $ 85,201      $ 101,621      $ 85,201      $ 101,621   
                                


EHEALTH, INC.

SUMMARY OF SELECTED METRICS

(Unaudited)

 

Key Metrics:

   Three Months Ended
June 30, 2008
    Three Months Ended
June 30, 2009
 

Operating cash flows (1)

   $ 8,647,000      $ 8,311,000   

IFP submitted applications (2)

     103,800        121,100   

IFP approved members (3)

     94,300        103,400   

Total approved members (4)

     132,600        135,800   

Total revenue (5)

   $ 27,501,000      $ 33,439,000   

Total revenue per estimated member for the period (6)

   $ 48.34      $ 48.21   
     As of
June 30, 2008
    As of
June 30, 2009
 

IFP estimated membership (7)

     488,300        614,800   

Total estimated membership (8)

     579,600        707,100   
     Three Months Ended
June 30, 2008
    Three Months Ended
June 30, 2009
 

Marketing and advertising expenses (9)

   $ 9,482,000      $ 12,945,000   

Marketing and advertising expenses as a percentage of total revenue (10)

     34     39

Marketing and advertising expenses excluding stock-based compensation (11)

   $ 9,296,000      $ 12,691,000   

Marketing and advertising expenses excluding stock based compensation as a percentage of total revenue (12)

     34     38
Other Metrics:     

Source of IFP submitted applications (as a percentage of total IFP applications for the period):

    

Direct (13)

     40     43

Marketing partners (14)

     32     33

Online advertising (15)

     28     24
                

Total

     100     100
                

Acquisition cost per individual on IFP submitted applications (16)

   $ 60.39      $ 73.45   

Acquisition cost (excluding stock-based compensation) per individual on IFP submitted applications (17)

   $ 59.21      $ 72.01   

 

Notes:

 

(1) Net cash provided by operating activities for the period from the condensed consolidated statements of cash flows.
(2) IFP applications submitted on eHealth’s website during the period. Applications are counted as submitted when the applicant completes the application, provides a method for payment and clicks the submit button on our website and submits the application to us. The applicant generally has additional actions to take before the application will be reviewed by the insurance carrier, such as providing additional information and providing an electronic signature. In addition, an applicant may submit more than one application. We include applications for IFP products for which we receive commissions as well as other forms of payment. We define our “IFP” offerings as major medical individual and family health insurance plans, which does not include small business, short-term major medical, stand-alone dental, life or student health insurance product offerings.
(3) New IFP members reported to eHealth as approved during the period. Some members that are approved by a carrier do not accept the approval and therefore do not become paying members. Does not include members transferred from Health Benefits Direct Corporation.
(4) New members for all products reported to eHealth as approved during the period. Some members that are approved by a carrier do not accept the approval and therefore do not become paying members. Does not include members transferred from Health Benefits Direct Corporation.
(5)

Total revenue (from all sources) recognized during the period from the condensed consolidated statements of income.


(6) Calculated as total revenue recognized during the period (see note (5) above) divided by average estimated membership for the period (calculated as beginning and ending estimated membership for all products for the period, divided by two). Ending membership includes an estimated number of members transferred from Health Benefits Direct Corporation during 2009, net of estimated cancelations since their transfer, of approximately 30,000 members. See our 2008 Annual Report on Form 10-K – Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations – Summary of Selected Metrics for additional information regarding our calculation of estimated membership.
(7) Estimated number of members active on IFP insurance policies as of the date indicated. Amounts as of June 30, 2009 include the estimated number of members transferred from Health Benefits Direct Corporation during 2009, net of estimated cancelations since their transfer, of approximately 30,000 members. See our 2008 Annual Report on Form 10-K – Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations – Summary of Selected Metrics for additional information regarding our calculation of estimated membership.
(8) Estimated number of members active on all insurance policies as of the date indicated. Amounts as of June 30, 2009 include the estimated number of members transferred from Health Benefits Direct Corporation during 2009, net of estimated cancelations since their transfer, of approximately 30,000 members. See our 2008 Annual Report on Form 10-K – Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations – Summary of Selected Metrics for additional information regarding our calculation of estimated membership.
(9) Marketing and advertising expenses for the period from the condensed consolidated statements of income.
(10) Calculated as marketing and advertising expenses for the period (see note (9) above) divided by total revenue for the period (see note (5) above).
(11) Non-GAAP marketing and advertising expenses excluding stock-based compensation for the period. See Non-GAAP Financial Information above and the reconciliation of GAAP to Non-GAAP marketing and advertising expenses below.
(12) Calculated as non-GAAP marketing and advertising expenses for the period (see note (11) above) divided by total revenue for the period (see note (5) above). See Non-GAAP Financial Information above and the reconciliation of GAAP to Non-GAAP marketing and advertising expenses below.
(13) Percentage of IFP submitted applications from applicants who came directly to the eHealth website through algorithmic search engine results or otherwise. See note (2) above for further information as to what constitutes a submitted application.
(14) Percentage of IFP submitted applications from applicants sourced through eHealth’s network of marketing partners. See note (2) above for further information as to what constitutes a submitted application.
(15) Percentage of IFP submitted applications from applicants sourced through paid search and other online advertising activities. See note (2) above for further information as to what constitutes a submitted application.
(16) Calculated as marketing and advertising expenses for the period (see note (9) above) divided by the number of individuals on IFP applications submitted on eHealth’s website during the period. This metric may not reflect the true acquisition cost.
(17) Calculated as non-GAAP marketing and advertising expenses for the period (see note (11) above) divided by the number of individuals on IFP applications submitted on eHealth’s website during the period. This metric may not reflect the true acquisition cost exclusive of the impact of stock-based compensation allocated to marketing and advertising expenses.


EHEALTH, INC.

GAAP TO NON-GAAP RECONCILIATION

FOR THE THREE MONTHS ENDED JUNE 30, 2009

(In thousands, except per share amounts, unaudited)

Statement of Income Reconciliation

 

     Three Months Ended June 30, 2009  
     GAAP
Reported
   GAAP
Percent of

Total
Revenue
    Adjustments     Non-GAAP
Results
   Non-GAAP
Percent of
Total
Revenue
 

Revenue:

            

Commission

   $ 29,939    90   $ —        $ 29,939    90

Sponsorship, licensing and other

     3,500    10        —          3,500    10   
                                  

Total revenue

     33,439    100        —          33,439    100   

Operating costs and expenses:

            

Cost of revenue-sharing

     1,318    4        —          1,318    4   

Marketing and advertising (1)

     12,945    39        (254     12,691    38   

Customer care and enrollment (1)

     3,627    11        (89     3,538    11   

Technology and content (1)

     3,828    11        (304     3,524    11   

General and administrative (1)

     4,851    15        (550     4,301    13   
                                  

Total operating costs and expenses

     26,569    79        (1,197     25,372    76   
                                  

Income from operations

     6,870    21        1,197        8,067    24   

Interest and other income, net

     258    1        —          258    1   
                                  

Income before income taxes

     7,128    21        1,197        8,325    25   

Provision for income taxes (2)

     3,134    9        424        3,558    11   
                                  

Net income

   $ 3,994    12   $ 773      $ 4,767    14
                                  

Net income per share:

            

Basic

   $ 0.16      $ 0.03      $ 0.19   

Diluted

   $ 0.16      $ 0.03      $ 0.19   

Weighted-average number of shares used in per share amounts:

            

Basic

     24,755        24,755        24,755   

Diluted

     25,656        25,656        25,656   

 

Explanation of adjustments

 

(1) Non-GAAP results exclude the effect of expensing stock-based compensation related to stock options, restricted stock and restricted stock units in accordance with SFAS 123(R) beginning in 2006, in addition to the amortization of deferred stock-based compensation expense in accordance with APB 25 for grants made prior to 2006.
(2) Non-GAAP net income and non-GAAP net income per share exclude stock-based compensation expense listed in note (1) above, adjusted for estimated income tax benefit related to stock-based compensation expense.


EHEALTH, INC.

GAAP TO NON-GAAP RECONCILIATION

FOR THE THREE MONTHS ENDED JUNE 30, 2008

(In thousands, except per share amounts, unaudited)

Statement of Income Reconciliation

 

     Three Months Ended June 30, 2008  
     GAAP
Reported
   GAAP
Percent of
Total
Revenue
    Adjustments     Non-GAAP
Results
   Non-GAAP
Percent of
Total
Revenue
 

Revenue:

            

Commission

   $ 24,756    90   $ —        $ 24,756    90

Sponsorship, licensing and other

     2,745    10        —          2,745    10   
                                  

Total revenue

     27,501    100        —          27,501    100   

Operating costs and expenses:

            

Cost of revenue-sharing

     432    2        —          432    2   

Marketing and advertising (1)

     9,482    34        (186     9,296    34   

Customer care and enrollment (1)

     3,308    12        (85     3,223    12   

Technology and content (1)

     3,504    13        (275     3,229    12   

General and administrative (1)

     4,379    16        (449     3,930    14   
                                  

Total operating costs and expenses

     21,105    77        (995     20,110    73   
                                  

Income from operations

     6,396    23        995        7,391    27   

Interest and other income, net

     941    3        —          941    3   
                                  

Income before income taxes

     7,337    27        995        8,332    30   

Provision for income taxes (2)

     3,136    11        333        3,469    13   
                                  

Net income

   $ 4,201    15   $ 662      $ 4,863    18
                                  

Net income per share:

            

Basic

   $ 0.17      $ 0.02      $ 0.19   

Diluted

   $ 0.16      $ 0.03      $ 0.19   

Weighted-average number of shares used in per share amounts:

            

Basic

     24,949        24,949        24,949   

Diluted

     26,065        26,065        26,065   

 

Explanation of adjustments

 

(1) Non-GAAP results exclude the effect of expensing stock-based compensation related to stock options, restricted stock and restricted stock units in accordance with SFAS 123(R) beginning in 2006, in addition to the amortization of deferred stock-based compensation expense in accordance with APB 25 for grants made prior to 2006.
(2) Non-GAAP net income and non-GAAP net income per share exclude stock-based compensation expense listed in note (1) above, adjusted for estimated income tax benefit related to stock-based compensation expense.