eHealth Launches New "Customer Center" Tool Ahead of Medicare Annual Enrollment Period to Support Increased Engagement and Retention
With the launch of the Customer Center, eHealth's Medicare customers will be invited – but not required – to create a secure personal profile describing their prescription drugs, preferred doctors and pharmacies, their current Medicare insurance plan, and other relevant heath care data. Users will be able to import information provided to eHealth sales agents by phone into their profile, update their personal data on an ongoing basis, and print out copies of their drug regimen and doctors for use at their pharmacy or medical provider's office, or for personal reference.
Since Medicare beneficiaries' health care needs and key plan benefits can change over time, the Customer Center enables users to quickly access personalized plan comparisons and recommendations based on their saved profile, helping them identify and maintain the best Medicare coverage for their needs year after year.
"Since we facilitated the first-ever online sale of an individual and family health insurance plan back in 1998, eHealth has been at the vanguard of the digital revolution in the health insurance market," said eHealth CEO
eHealth now expects a significant increase in the number of Medicare applications submitted online this year compared to 2019. Fourth quarter 2020 online applications, which include both unassisted and partially agent-assisted online applications, are expected to contribute 45% to 50% of total applications for Medicare major medical products, compared to 36% in the fourth quarter a year ago. For the full year 2020, online applications, which include both unassisted and partially agent-assisted online applications, are expected to represent 37% to 40% of total Medicare major medical applications, compared to 27% a year ago.
"The digital health sector is on a strong upward trajectory,"
This press release contains statements that are forward-looking statements as defined within the Private Securities Litigation Reform Act of 1995. These include statements regarding member retention and recapture, our expectations regarding Medicare applications submitted online, and our customer center technology. These forward-looking statements are inherently subject to various risks and uncertainties that could cause actual results to differ materially from the statements made, including risks associated with our ability to enroll and retain customers, customer satisfaction of our service, our ability to safeguard the security and privacy of confidential data, and the performance, reliability and availability of our ecommerce platform. Other factors that could cause operating, financial and other results to differ are described in eHealth's most recent Quarterly Report on Form 10-Q or Annual Report on Form 10-K filed with the Securities and Exchange Commission and available on the investor relations page of eHealth's website at www.ehealthinsurance.com and on the
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