eHealth Insights: Medicare Beneficiaries Increasingly Shopping Online for Insurance Products
Highlights from the report:
- Increasing online
Medicareinsurance enrollments: 22 percent of all Medicare Advantageand Medicare Supplement enrollments at eHealth in the fourth quarter of 2018 occurred online, compared to 13 percent in the fourth quarter of 2017 – a year-over-year increase of 69 percent.
- Growing use of online shopping comparison tools: 30 percent of eHealth customers selecting Medicare Advantage Prescription Drug plans used the company's prescription drug coverage comparison tool to see which plan best fit their personal medication needs, compared to 18 percent the year before – a year-over-year increase of 67 percent. The average potential savings identified by tool users was
Medicarebeneficiaries use mobile technology: Nearly 8 in 10 (79 percent) of respondents to a survey of eHealth Medicarecustomers said they owned a smartphone; among those age 80 and older, 56 percent own smartphones. By comparison, a Pew report on seniors found that only 18 percent of people age 65 and older owned smartphones in 2013.
"Seniors are increasingly comfortable with shopping online and with technology in general," said eHealth CEO
For more information, read the full report.
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