eHealthInsurance.com Investor Relations – News Release
Four key findings from eHealth's survey:
- Price sensitivity drives interest in short-term plans: 86 percent of people who selected short-term coverage for 2019 said they chose their plan because it saved them money over other options; only 62 percent of people picking ACA plans said the same.
- People who bought ACA coverage were relatively more likely to cite considerations other than cost in choosing 2019 coverage: Price was still their first consideration, but 46 percent chose their ACA plan because it covered the benefits they valued most (compared to 24 percent of short-term buyers).
- Short-term buyers are more likely to have considered all their options: 38 percent of those who selected a short-term plan for 2019 said they also considered an ACA-compliant health insurance plan; only 15 percent of ACA buyers considered a short-term plan.
- Many consumers still don't know that open enrollment ends
December 15, 2018in most states: 41 percent of respondents who had not yet shopped for 2019 coverage believed that the nationwide open enrollment period continues through December 31or later.
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"These results are consistent with what we have long understood about health insurance consumers: that the cost of coverage is their most important consideration," said eHealth CEO
Mr. Flanders continued: "It's imperative that consumers understand the differences between ACA plans and short-term plans, but short-term coverage provides many with an affordable alternative to going totally uninsured next year."
As recently reported, the average monthly premium for ACA coverage selected by eHealth customers in the first half of the nationwide open enrollment period was
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