Corporate Governance - Management
Michelle Barbeau has served as eHealth's Chief Revenue Officer since January 2024. Ms. Barbeau served as eHealth's Chief Marketing Officer from September 2022 to January 2024. Ms. Barbeau is a proven leader with a wealth of experience in the healthcare industry. She joined eHealth from AbleTo, a provider of virtual mental health services, where she led their marketing and communications strategy with a focus on designing personalized experiences that drive loyalty and high ROI. Prior to this, she served four years as a Vice President at UnitedHealthcare, where she transformed a team focused on employer and individual member engagement. She also served ten years in marketing management roles at General Mills.
Mr. Babaria has served as eHealth’s Chief Digital Officer since January 2023. Mr. Babaria joins eHealth from M1 Finance where he served as Chief Product Officer, responsible for defining the company's product vision, strategy, and roadmap to drive growth and profitability. Prior to M1 Finance, Mr. Babaria served as Chief Product Officer at Roofstock, Head of Product at LifeLock, and Sr. Director and Head of Product, D3 Incubation Unit at Capital One.
Bob Rees has served as eHealth’s Chief Sales Officer since January 2024. Mr. Rees joined eHealth in April 2020 and most recently served as eHealth’s Vice President of Medicare Sales and Loyalty from June 2021 to January 2024. Prior to joining eHealth, Mr. Rees served in multiple roles of increasing scope at Vivint, where he led multiple growth and revenue diversification initiatives. Mr. Rees holds a B.A. in Political Science from Brigham Young University and a J.D. and MBA from the University of South Carolina.
Lara Sasken rejoined eHealth in February 2023 as Senior Vice President of Communications. Previously, she served as eHealth’s Vice President of Communications from August 2020 until February 2022, and Senior Vice President of Communications and Chief of Staff from February 2022 until May 2022. Prior to joining eHealth, Ms. Sasken was Vice President of Communications at SurveyMonkey, director of communications at Facebook, and senior director of corporate communications at GoPro. She proudly serves as a communications advisor at Mixing Board and several Silicon Valley venture funds. Ms. Sasken holds an M.B.A. in business management from Pepperdine University and a B.A. in Philosophy and Public Policy from University of Massachusetts.